At DesignStudio
             A hostel chain for the experienced traveller — those that know good value doesn’t have to mean compromise. From the proposition Go Brave, we reimagined the entire Lub d brand. From interiors to digital experience, creating a toolkit that works across multiple locations and can be expertly executed by the local teams. A custom font, Pad Type, features alternates inspired by the local languages (and the roads less travelled) Copywriting encourages guests to step outside their comfort zone, and playful illustrations by Steve Gavan help communicate events without language barriers.