Straightline


At Supple Studio
             A rehabilitation website and mobile app from the Prison Radio Association. Allowing those recently released from prison to gain access to the PRA’s award winning radio content and videos. We created a simple rebus based brand identity to encourage recognition of straightline amongst a hard to reach audience with varying degrees of literacy. Creating a digital experience that’s easy to navigate and retains users during a very testing period. 
        Awarded D&AD White Impact Pencil & Wood pencil.